dearJulius.com

$hide=home

Harley-Davidson's outlook is brighter for now, thanks to Asia sales, report says

HD's financial troubles and lack of success in attracting younger riders has proven to be a steep hill to climb here in the US, but its fortunes might be improving.

© Provided by CBS Interactive Inc.   Could Harley's electric Livewire be the shot in the arm that the company needs? Or will that come from its sale of small motorcycles in Asia? Electrify America

By Kyle Hyatt, Roadshow

Harley-Davidson has had some well-publicized troubles in its home market over the past few years, thanks to a change in ridership and the advancing age of many of its traditional customers. To combat that and help shore up profits, the oldest continually operating American motorcycle company is looking overseas, and we'll be damned if it isn't working, with sales up by 77% in Southeast Asia this quarter, Reuters reports

Harley's financial troubles are nothing new, but its focus on other, non-US markets is. The company has pushed to gain more market share in China and the rest of Asia -- places where motorcycles are much more of a part of everyday life. The company's CEO Matt Levatich has stated in the past the company plans to eventually derive half of Harley's revenue from outside the US.

© Provided by CBS Interactive Inc.

The increase in Asian market sales, plus an optimistic outlook for sales in the second half of 2019 were enough to send Harley's stock prices up by a not-inconsiderable 5.3%, according to Reuters. Of course, we're guessing that the increased sales that Harley is looking forward to are expected to come from the Livewire, its exciting new electric bike.

The Livewire situation is one that could honestly go either way for HD. The motorcycle is expensive, unlike any of its other bikes in terms of riding dynamics and performance, and of course it's electric -- though we did really like it when we had it out on the roads of Oregon. If its core demographic fails to embrace the model once the tech-savvy early adopters get their preorders, Harley's outlook could become less sunny in a hurry.

That scenario also plays out similarly if Harley is unable to attract younger riders to the brand in the near future as many of its current customers are approaching the age where they won't be able to ride, and Harley's bread-and-butter motorcycles -- the expensive, chrome-laden baggers -- aren't going to be attainable or relatable for younger riders.

© Provided by CBS Interactive Inc.

COMMENTS





|Featured Content_$type=three$c=3$l=0$m=0$s=hide$rm=0

Name

Accessories,1,Auto Insurance,1,Auto Show,54,Autos,42,Barn Finds,1,Buying,1,Car Shows,1,Car Tech,2,Certified Pre-Owned Vehicles,1,Chicago Auto Show,2,Classic Cars,41,Consumer Electronics Show,5,Customs & Classics,2,Detroit Auto Show,4,Driving,5,Enthusiasts,142,Featured,7,Features,1,Frankfurt Motor Show,3,Fuel Economy,1,Gearheads,1,Geneva Motor Show,3,Hot Rod Power Tour,1,Imports,1,Just For Fun,2,Los Angeles Auto Show,14,Maintenance,3,Motorcycles,125,Motorsports,2,Muscle Cars,4,Muscle Cars & Hot Rods,3,New Bikes,2,New Car Deals,1,New York Auto Show,3,News,359,Ownership,72,Paris Motor Show,4,Pebble Beach Concours d'Elegance,2,Premium,1,Recalls,4,Research,106,Reviews,1,SEMA Show,5,Shanghai Auto Show,7,Sports and Exotics,4,Sports Cars,8,Supercars,10,Tech,1,Tokyo Motor Show,2,Trucks,1,
ltr
item
Autos Magazine: Harley-Davidson's outlook is brighter for now, thanks to Asia sales, report says
Harley-Davidson's outlook is brighter for now, thanks to Asia sales, report says
HD's financial troubles and lack of success in attracting younger riders has proven to be a steep hill to climb here in the US, but its fortunes might be improving.
https://1.bp.blogspot.com/-2qjrAg4_OV8/XTlxCKXwYzI/AAAAAAAAzdI/BXumDeNoLjgRBIVunloXCpameatz1IWrQCLcBGAs/s1600/1.jpg
https://1.bp.blogspot.com/-2qjrAg4_OV8/XTlxCKXwYzI/AAAAAAAAzdI/BXumDeNoLjgRBIVunloXCpameatz1IWrQCLcBGAs/s72-c/1.jpg
Autos Magazine
https://autos.dearjulius.com/2019/07/harley-davidsons-outlook-is-brighter-for-now-thanks-to-asia-sales-report-says.html
https://autos.dearjulius.com/
https://autos.dearjulius.com/
https://autos.dearjulius.com/2019/07/harley-davidsons-outlook-is-brighter-for-now-thanks-to-asia-sales-report-says.html
true
4496798213775430733
UTF-8
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy