By Jeff Perez, Motor1.com
And there’s really nothing Toyota can do to stop it.
Customers can't wait to get their hands on the new Toyota Supra – and for good reason. It's a fantastic road car, and tons of fun on the track (as we found out firsthand). But with the long-awaited Supra finally making its way to dealerships in the U.S., some are taking advantage of the hype.
Jerry's Toyota in Baltimore, Maryland is asking $100,000 for a Supra Launch Edition. That's right, $100,000.
Granted, Toyota limits the Launch Edition to just 1,500 examples
globally, and offers it with unique trim pieces like red mirror caps –
but with a manufacturers' suggested retail price of $55,250 for the
Launch Edition model, that's nearly double the price of the Supra from
the factory. We've reached out to Jerry's Toyota's general manager, but
haven't heard back.
