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Do It For The Gram II: 15 Most Popular Supercars On Instagram


By Jeff Perez, Motor1.com


Take a wild guess which angular supercar is number one.

As the kids say, "do it for the Gram." And few cars do it better than the ones that cost six and seven figures. In the past, we highlighted all the cars that get facetime on the social media platform, the most prominent of which being the Ford Mustang. But this list is more exclusive – it's limited to supercars only.

The good folks at CompareTheMarket.com put together the list, using the two most popular make and model hashtags to determine the highest-Instagrammed supercars of all. The list includes options from Audi, Lamborghini, Ferrari, and others. While most are obvious – and likely regulars on your suggested feed and homepage – there are a few that might surprise you.


15. Ferrari F430


Posts: 425,628

Ferrari ended production of the F430 in 2009. But somehow the coupe is still racking up a lot of likes on social media. Over 425,628 Instagrammers posted pictures of the car to their social channels this year, making it the fourth most popular Ferrari on the list. Newer options are much higher up.


14. Pagani Huayra


Posts: 456,781

Believe it or not, this is the only Pagani on the entire list. Granted, the company only builds two cars (this and the Zonda), but we expected at least one of them would be much higher. In this case, the Huayra has 456,781 posts on Instagram, making it only slightly more popular than the previous F430.


13. Ford GT


Posts: 458,001

The list doesn't specify if this only includes the new Ford GT, or if it incorporates the 2005 model and/or the iconic GT40 race car from the 1960s, as well. Whatever the case, Ford's one-and-only supercar scores 13th. It racked up an impressive 458,001 posts on Instagram at the time of writing.


12. Lamborghini Murcielago


Posts: 483,561

Like the Ferrari F430, Lamborghini hasn't built a new Murcielago in years. The last one rolled off the production line in 2010. But Lambo's edgy supercar comes in at 12th on this list with 483,561 posts on Instagram.


11. Ferrari 488


Posts: 635,589

The list sees a major jump from position 12 to 11. The Ferrari 488 racked up 635,589 Instagram posts, besting the next-best Murcielago by more than 150,000 hashtags. And for good reason; the 488 is still relatively new, and with variants like the Pista and even rarer Pista Piloti on the market, it's hard to not fawn over this fantastic-looking car.


10. Bugatti Chiron


Posts: 663,093

In the 10th spot is the 300-mile-per-hour Bugatti Chiron. It's racked up 663,093 posts on Instagram, making it, shockingly, the second-best Bugatti on this list. You'll see the most-popular Instagram Bugatti in just a minute.


9. Bugatti Veyron


Posts: 821,706

Credit where credit is due, the Bugatti Veyron is the original (if you don't count the EB110). This was the first new Bugatti from the once-dormant brand, and broke multiple speed records in its production run. It's gone now, replaced by the Chiron you just saw, but it still soaks up plenty of the Instagram limelight – and by a good margin over its successor.


8. Honda NSX


Posts: 1,033,656

The NSX is a bit of an outlier – it's so nice, they branded it twice. The supercar wears both an Acura and Honda badge, depending on the region, which undoubtedly helps bolster its online presence. That said, it's the first car to break one million posts on Instagram, the only one from Honda/Acura on this list, and not to mention, damn good looking.


7. Ferrari LaFerrari


Posts: 1,040,383

Ferrari's top-end hybrid hypercar, the LaFerrari, is seventh on this list with more than 1,040,000 posts on Instagram. But oddly, it's not even the most popular Ferrari; that honor goes to the fourth most-popular car on Instagram, which you'll see in just a few slides.


6. McLaren P1


Posts: 1,088,026

The one-and-only McLaren in the top 15 is also one of the most popular cars of all time on Instagram. Posted more than 1,080,000 times, the hybrid hypercar is deserving of its top-six finish. It looks impressive and puts down an impressive 900-plus horsepower.


5. Lamborghini Gallardo


Posts: 1,246,387

Like a lot of cars on this list, the Lamborghini Gallardo ended production a number of years ago. But it was so popular when new, the car still has some staying power on Instagram. It's the fifth most-posted car with more than 1.2 million images, but surprisingly, only third for all Lamborghinis.


4. Ferrari 458


Posts: 1,577,067

Even though it isn't the newest (replaced by the 488), the Ferrari 458 still gets plenty of love from social media. Users have posted images of the car more than 1.6 million times, making it the most popular Ferrari on this list.


3. Lamborghini Huracan


Posts: 2,454,737

The second most popular Lamborghini on Instagram is the Huracan. It's been posted more than 2.5 million times – besting even more-powerful cars like the Chiron, P1, and Huayra in the process. Variations like the hot Performante and Evo probably help bolster its overall score.


2. Audi R8


Posts: 3,101,951

Audi's one-and-only supercar comes strong on the list in second place. With more than 3.1 million posts on Instagram, it's the only German manufacturer on the entire list and only a few hundred thousand images behind the number one car.


1. Lamborghini Aventador


Posts: 3,309,068

Scroll through the feed of your Instagram, or browse the most popular posts, and you're likely to see a Lamborghini Aventador within a few minutes. It's the most-posted car by a good margin, beating the next-best Audi R8 by more than 200,000 images. Like its sibling the Huracan, the SV, Performante, and various performance trims probably help. But there's no doubt Instagrammers love the edgy Aventador.

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