By Anthony Karr, Motor1.com
Less is more in Ferrari's math.
Ferrari just can’t stop adding new models to its ever-growing lineup with the latest example being the F8 Spider and 812 GTS open-top duo. In fact, in the near future, the Maranello brand will even reduce the lifecycles
of its cars in order to keep its current clients happy and attract new
customers. Interestingly, that doesn’t also mean that Ferrari will
produce more examples of its cars to meet the market demand.
It’s exactly the opposite – the marque will keep its exclusivity by
assembling fewer cars and will even happily make its customers wait for
delivery.
Our colleagues at The Drive
recently visited the Universo Ferrari for the premiere of the F8
Tributo Spider and 812 GTS. During the event, Ferrari Chief Marketing
and Commercial Officer, Enrico Galliera, detailed Ferrari’s future
production strategy, which aims to keep shareholders happy but not let
the brand lose even a tiny portion of its exclusivity.
"Ferrari
focuses on exclusivity, and sometimes this means making customers wait
for their car – to dream about their car," Galliera commented. "They
will enjoy it more. Q4 [2018] was one of the healthiest periods of the
company, with a healthy waiting list—perhaps almost too healthy."
Galliera even went on to say that "Ferrari will always deliver one car
less than the market demand," quoting company founder Enzo Ferrari.
Currently, the supercar manufacturer has a two- or three-year waiting
list for the 812 Superfast, which debuted some two years ago. The
open-top 812 GTS will soon go into production but only a handful of
"connoisseur" customers will get the chance to buy one. Want to know the
exact production number? We do too, but Galliera refused to disclose
the number.
