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1971 Datsun 240Z sells for a jaw-dropping, record-setting $310,000 on Bring a Trailer

Previous top sale for a 240Z was $124,240.

© Hagerty  1971 Datsun 240Z Series I rear three-quarter

By Jeff Peek, Hagerty

A 21,750-mile 1971 Datsun 240Z Series I sold for $310,000 today on Bring a Trailer, establishing a new highwater mark for the beloved Japanese sports car.

© Hagerty  1971 Datsun 240Z Series I rear three-quarter

The sale easily eclipsed the previous record of $124,240 paid for a 33,000-mile Franklin Mint 1970 Datsun 240Z, also sold on Bring a Trailer (BaT) in June 2019. Wednesday’s sale was five times the average value of a 1971 240Z in #1 (Concours) condition: $61,900.

“Buyers continue to pay top dollar for low-mile, impressively original, top-condition cars,” says Brian Rabold, Hagerty vice president of valuation services, “and this Z qualified on all accounts.”

© Hagerty  1971 Datsun 240Z Series I rear three-quarter

Hagerty valuation information analyst James Hewitt wholeheartedly agrees. “It’s the most original Datsun 240Z in existence.”

According to BaT, the buyer of the 1971 240Z has only been a member for one month and this was the first car he or she bid on. Talk about getting off to a hot start. In addition to its low miles, the Z car retains its original 150-horsepower 2.4-liter inline-six engine, and the exterior paint is in stunning condition. According to the BaT description, “Paint meter readings taken by the selling dealer are said to show measurements of between 2-5 millimeters. The exterior was detailed by the seller, but the finish was not compounded or sanded.”

© Hagerty  1971 Datsun 240Z Series I rear three-quarter

We’ve reached out to BaT CEO and co-founder Randy Nonnenberg for comment, and we will update this story when we hear back. We’ll be taking a more in-depth look at this groundbreaking sale tomorrow.

© Hagerty  1971 Datsun 240Z Series I rear three-quarter

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Automotive Magazine: 1971 Datsun 240Z sells for a jaw-dropping, record-setting $310,000 on Bring a Trailer
1971 Datsun 240Z sells for a jaw-dropping, record-setting $310,000 on Bring a Trailer
Previous top sale for a 240Z was $124,240.
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