New products will launch through 2023.
Buried in Fiat Chrysler Automobiles’ 2019 second-quarter results is its revised roadmap for Maserati. FCA last detailed its plan for the Italian automaker just over a year ago with the 2018-2022 blueprint.
However, the new Maserati plan is quite different with new or refreshed
models hitting next year while rejiggering its product launches through
2023.
Maserati plans to refresh three of its products – the Levante, Ghibli, and Quattroporte.
Maserati’s previous plan included no such refreshes. Instead, the three
were slated for new models in 2022. The change doesn’t mean those new
models aren’t coming. The new Levante is coming in 2023 instead of 2020
with the new Quattroporte still slated for 2022. What’s missing is the
new Ghibli from the previous plan.
One of the most significant omissions from the new plan is the
Alfieri coupe and convertible, which both had a 2022 debut date.
However, things have changed in the last 12 months. The new plan lists
two unnamed “all-new” sports cars – a coupe and convertible – for 2020
and 2021, respectively. They don’t have the Alfieri name attached;
however, we do know Maserati Alfieri production is set to start in the first half of 2020 with a reveal happening at the Geneva Motor Show
in March. There’s a good chance the “all-new” sports cars are the
Alfieri coupe and convertible. However, the automaker could be planning a
surprise.
While 2020 is packed with Maserati debuts, 2021 is also full with a new sub-Levante SUV, an all-new GranTurismo,
and the aforementioned “all-new” sports car convertible. The previous
plan had the new SUV slated for 2022 with no plans for a new
GranTurismo. In 2022 Maserati will release the new GranCabrio, previously unmentioned, and an all-new Quattroporte, which was initially slated for 2022.
There
are other changes, too, beyond reveal dates. Three of the new products
are electric vehicles – the sports car coupe and convertible and the new
SUV. Previously, Maserati planned electric versions of the Levante,
Ghibli, Quattroporte, and Alfieri coupe and convertible.
Maserati’s
new plan is more of a reshuffling than a complete redrawing. The three
added refreshes for next year are welcomed along with the new electric
Alfieri. Is this plan set in stone? Of course not, the industry is
continuously evolving with consumer trends shifting as well. If history
is any indication, there’s a good chance this plan could change yet
again in the next 12 months.
