- The GV80 is a new mid-size SUV from Hyundai's luxury brand, Genesis.
- It's being shown during a Super Bowl ad starring Chrissy Tiegen and John Legend.
- We used the GV80's online configurator to spec our ideal version of this new model.
Genesis's first SUV, the GV80, is a big deal. Hyundai initially launched this luxury spinoff brand with a range of sedans, but the mid-size GV80 luxury crossover has the potential to give it some real momentum in the luxury-car market. Genesis is showing how serious it is about this new model by featuring it in a Super Bowl ad starring John Legend and Chrissy Teigen, and the marketing campaign is all about the idea of "young luxury."
We set out to see exactly how luxurious we could make the GV80 by using the car's online build-your-own tool to configure our ideal combination. Genesis hasn't released official pricing information yet but we do have details on the different models, features, colors, and option packages.
MODEL WE'D PICK
- GV80 3.5T AWD
A turbocharged 2.5-liter inline-four engine is standard on the GV80, and
it comes with either rear-wheel drive or all-wheel drive. But power is a
luxury, so we'd choose the 375-horsepower twin-turbocharged 3.5-liter
V-6 engine that comes standard with all-wheel drive. All GV80s come
generously equipped with a raft of driver-assistance features, power
front seats, a 14.5-inch display screen, and creature comforts such as
heated front seats and a power liftgate.
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| © Genesis 2021 Genesis GV80 |
OPTIONS WE'D CHOOSE
- Cardiff Green paint
- Maroon Brown/Smokey Green interior
- Prestige package
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| © Genesis 2021 Genesis GV80 |
As far as the GV80's aesthetic, we're intrigued by the distinct Cardiff Green exterior paint, which is available only on the upper trim levels. Subtle hues such as blue, burgundy, black, silver, and gray are available, too, but they're not as distinctive as this deep forest green. We also opted for the brown and green interior color scheme to continue the theme inside.
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| © Genesis 2021 Genesis GV80 |
We have it on good authority that even a fully loaded GV80 such as this will cost around $65,000, which makes it a strong value compared to more established luxury SUVs such as the Mercedes-Benz GLE-class or the BMW X5. Perhaps when Genesis says "young luxury" it's referring to a more affordable and accessible realm of poshness.
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| © Genesis 2021 Genesis GV80 |
